In social commerce, you sell products directly through social media channels. We need to understand that it is different from the much-hyped social media marketing. Instead of redirecting buyers to the e-commerce site, shoppers are given the ability to buy products directly within the social network in social commerce.
It is estimated that social commerce purchases are soon going to outperform the purchases made through other channels. It gives people the to purchase products they want or they need more freedom and flexibility.
Many times, e-commerce purchases are influenced by the opinions of friends and family of the buyer. In social commerce, a buyer gets the opportunity of accommodating others’ opinions to help purchase something impressive and extraordinary. This is the reason why Shops Basket is focusing on social commerce in a significant manner. Our strong focus is on innovative marketing tactics that strengthen our presence in the digital world and grow our brand value.
At Shops Basket, we aim at engaging buyers on the basis of their social behavior. A customer’s buying pattern often depends on the social media platform(s) it uses. He or she searches and compares products on the platforms and it influences their buying decision. With our impressive presence at all leading social media platforms, we endeavor to delight customers with our attractive product offerings. We give them the reason to talk about these items and influence the buying decisions of the other users as well.
Remember, the days when you used go out for shopping with your family and friends. But this isn’t possible anymore due to the busy lifestyle, each of you is maintaining these days. But you still can enjoy shopping with your loved ones when you are in Shops Basket. We allow you to share images and descriptions of the items on social platforms and your friends can cast their opinion on your chosen item. You will buy the item that would be voted by the most number of persons in your circle.
Social media is often used for creating brand awareness. Shops Basket takes the helps of the social channels to learn about popular brands. We increasingly include items from the brands that are the most appreciated on the social media. This way, we take care of our customer’s preferences and encourage them to shop for items from reputed brands. Most social media users recommend our web store, seeing the availability of items of their choice in our inventory.
Not everyone is aware of the social commerce phenomenon yet. People’s opinions are often conflicting and this may perplex a potential buyer. This is the reason why we invest in social advertisements to give our efforts a little traction. Ad campaigns play a pivotal role in developing trends and which draw the positive attention of the buyer. It helps when people’s opinions deter them from making a buying decision.
Today, social commerce is a natural and slowly evolving concept. While other e-commerce companies are gathering information about this upcoming trend, we are a step ahead in including it in our marketing mix with a higher priority. On the basis of the audience data, we choose the social media sites to optimize social sharing and boost sales.